momentum

The power of goodwill

"If I get money, na Zenith I go put am,"says the bike rider taking me back to the office as we negotiated the Ajose Adeogun Roudabout. The conversation began with his comment about the beauty and good aesthetics put on display at the Roundabout construction. I went ahead to inform him that the bank was the one undertaking the road construction. The Okada man was so surprised, he asked whether it really was not the government undertaking the road project. I confirmed to him that its Zenith Bank doing all that was going on at a cost of three hundred million naira. His response was what I qoted above. It set me thinking what massive goodwill the bank has garnered by this singuar undertaking among the elite seeing already what the lower classes think straight from the mouth of my Okada friend. And as we know, busineses flow more through relationships and goodwill than all the other factors put together.

posted by momentum @ 5:55 AM