cell-level transition
cell-level transition
Bold colours splashed across this massive billboard placed beside the highway leading to the Central Business District of Nigeria's commercial capital. "Celtel's in town," I told the friend seated beside me as we commutted to the office this morning. The international telecoms company has bought a controlling interest in Vmobile-one of the four GSM operations in the country-some months back. The telecoms giant had stopped to consider whether its continuing the strong brand Vmobile has invested into building or standardise the Nigerian acqusition into its international flavour.
Continuing our conversation, I told my friend that its always been inevitable that Celtel will project its brand into the Nigerian market. Its hesitation was mere respect for the psyche of the company stakeholders, time was needed for them to embrace yet another change. And, really, it was yet another transformation in the history of Vmobile which had taken on two previous names as the company continues to evolve. It began as Econet Wireless Nigeria, played around for a while with the South African giant, Vodacom, for a short while and hopefully this new transmutation will stabilize over time.
Even supposing the new evolution adopts the anticipated shock-and-awe aggressive marketing to register and build a reckonable identity, its sure that it'd take a decade for the name change to penetrate into general discussion. The peoples of this nation and humanity in general take time to adjust. This fact begins to sink when one realises that some folks still call NITEL (the national telephone establishment) by the name P & T. That notwithstanding the fact that the whole generation that is less than thirty years in age never used that acronym. Another example: my alumni, OAU, not only gets referred to as Univwersity of Ife by those who were there when that was the institution's name but their ignorance was a willful one to mark their perception that they had higher quality education.
The mentality of preference for the past and seeming inability to shift and change as time changes is an ageless one. People have always wanted old wine instead of new, their orientation says, "old is better". This brings me to the point I like to focus this morning. The tendency of individuals to find a position and then stick to it. The assumption, circumstances and realities that supported the position moves yet folks cling to their beliefs, habits and lifestyles.
The one quality I will require in any relationship I will be a part of is the ability to change, adapt and adjust. To take on and imbibe new phenomenon with speed. It is my belief that the world is set to solve its thorniest issues when men can change. Not locked up in their diction birthed from a culture that faded over a century ago.
My colleague here needs to use this system I'm using but the point has been made.
Let's increase our rate of internal change.
Bold colours splashed across this massive billboard placed beside the highway leading to the Central Business District of Nigeria's commercial capital. "Celtel's in town," I told the friend seated beside me as we commutted to the office this morning. The international telecoms company has bought a controlling interest in Vmobile-one of the four GSM operations in the country-some months back. The telecoms giant had stopped to consider whether its continuing the strong brand Vmobile has invested into building or standardise the Nigerian acqusition into its international flavour.
Continuing our conversation, I told my friend that its always been inevitable that Celtel will project its brand into the Nigerian market. Its hesitation was mere respect for the psyche of the company stakeholders, time was needed for them to embrace yet another change. And, really, it was yet another transformation in the history of Vmobile which had taken on two previous names as the company continues to evolve. It began as Econet Wireless Nigeria, played around for a while with the South African giant, Vodacom, for a short while and hopefully this new transmutation will stabilize over time.
Even supposing the new evolution adopts the anticipated shock-and-awe aggressive marketing to register and build a reckonable identity, its sure that it'd take a decade for the name change to penetrate into general discussion. The peoples of this nation and humanity in general take time to adjust. This fact begins to sink when one realises that some folks still call NITEL (the national telephone establishment) by the name P & T. That notwithstanding the fact that the whole generation that is less than thirty years in age never used that acronym. Another example: my alumni, OAU, not only gets referred to as Univwersity of Ife by those who were there when that was the institution's name but their ignorance was a willful one to mark their perception that they had higher quality education.
The mentality of preference for the past and seeming inability to shift and change as time changes is an ageless one. People have always wanted old wine instead of new, their orientation says, "old is better". This brings me to the point I like to focus this morning. The tendency of individuals to find a position and then stick to it. The assumption, circumstances and realities that supported the position moves yet folks cling to their beliefs, habits and lifestyles.
The one quality I will require in any relationship I will be a part of is the ability to change, adapt and adjust. To take on and imbibe new phenomenon with speed. It is my belief that the world is set to solve its thorniest issues when men can change. Not locked up in their diction birthed from a culture that faded over a century ago.
My colleague here needs to use this system I'm using but the point has been made.
Let's increase our rate of internal change.
posted by momentum @ 12:05 AM
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